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83% Of Smart TVs Now Internet-Connected, Up From 70%

Ownership of streaming media players has nearly doubled from 21% of U.S. broadband households in 2014 to nearly 40% now. Meanwhile, smart TV ownership has increased from 34% to 53% during the same period.

"More connected devices open more opportunities for streaming and OTT services in the home, prompting more service announcements such as AT&T's plans to offer a tiered video streaming service," stated Elizabeth Parks, senior vice president of Parks Associates.

From the article "83% Of Smart TVs Now Internet-Connected, Up From 70%" by Chuck Martin.

Previously In The News

OTT Churn Rate At 19 Percent In The U.S.

The churn rate for OTT video services is 19 percent of U.S. broadband households, according to Parks Associates, meaning that roughly one in five households has canceled a streaming service in the las...

Can Google's Android TV Take on an Updated Apple TV?

Perhaps aware of Chromecast's limitations, Google unveiled Google TV's successor, Android TV, at its I/O conference last year. Compared to Google TV, Android TV is far less complex, with a standard in...

PCCW Media launches Viu OTT video service

Global research group TDG* estimated that global advertising revenue from OTT TV is expected to grow nearly four-fold between 2015 and 2020. By 2020, OTT TV ad revenue will be approximately US$40 bill...

‘Subscription Fatigue’ Not Slowing OTT Proliferation After All: Research Firm

The popular “subscription fatigue” narrative is that consumers have topped out on the number of over-the-top services they’re willing to pay for and are now in pruning mode. But Parks Associates—wh...

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