Providing Market Intelligence for 40 Years

In The News

72% of owners and operators to upgrade smart building solutions

At ISC West, which is running from 31st March to 4th April, Parks Associates released new research “Modernizing Multifamily Housing: Retrofitting Access Control,” in partnership with Kwikset, revealing nearly 72% of multifamily owners and operators report plans to upgrade existing smart building solutions in the next 12 months on at least one of the properties they own or operate.

“Retrofitting, especially access solutions, is gaining momentum in multifamily housing,” said Kristen Hanich, Director of Research, Parks Associates. “While many multifamily properties report that new construction is the bulk of their projects, demand for retrofitting is soaring, especially for solutions that can be deployed in place without requiring additional renovations.”

Parks Associates’ research study, “Smart Properties: The Value of IoT for MDUs” reported their smart building deployments had an impact varying between 15-20% on average savings for tested metrics.

“Retrofitting will continue to be highly impactful for many companies even after new construction activity picks up speed,” added Hanich. “Investments in smart building, done properly, will generate and continue to generate returns for many years to come.”

From the Iot Insider article, "72% of owners and operators to upgrade smart building solutions"

Previously In The News

Password sharing denies streaming services $9 billion in fees

According to analysis by research firm Parks Associates, password piracy and sharing cost streaming providers like Netflix, Hulu, and Disney Plus $9.1 billion in 2019 alone. Why aren’t these companies...

On Hunt for Content, AT&T Closes Deal for Chernin’s Otter Media

With the purchase, Otter Media ranks as one of the most valuable media upstarts of the last decade, said Brett Sappington, senior director of research at Parks Associates, a firm that focuses on emerg...

Sharing your TV streaming passwords? Cable companies won’t stop you—yet

Neither of these methods work particularly well, at least for the kind of casual sharing that’s pervasive among friends and family members. A survey earlier this year by Parks Associates found that 18...

What I’m thankful for in sports media

Media research firm Parks Associates said there are more than 300 direct-to-consumer streaming services in the United States. From the article "What I’m thankful for in sports media" by Jeff Agrest...