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63% In U.S. Say They Are Not Aware Of Virtual Reality

December 28, 2016

A study from Parks Associates found that more than half (63%) of U.S. households say they are not familiar with or know nothing about VR.

Younger generations appear to be more familiar with virtual reality, with twice as many Millennials saying they are interested in purchasing a VR headset by the end of this year. Within that age range, 12% of males said they intend to purchase a VR headset and 5% of females said the same, according to Parks.

From the article "63% In U.S. Say They Are Not Aware Of Virtual Reality" by Chase Martin.

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63% In U.S. Say They Are Not Aware Of Virtual Reality

Previously In The News

Apple Inc.’s (AAPL) Apple TV Is Back In The Game

5% of Broadband Users Likely to Cut the Cord in the Next 12 Months

Study: Spanish-Speaking Subs More Likely To Pay For TV

SVOD MARKET: Survival of the Fittest

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