In The News

60% Of US Broadband Homes Subscribe To At Least One OTT

January 25, 2016

Parks adds that content will be key to attract the new video-centric consumer, and these emerging cloud-based businesses will be experimenting with different monetization models in 2016 and beyond.

“Data analytics is one opportunity, but the challenge is turning data into a monetizable form,” comments Glenn Hower, Research Analyst, Parks Associates.

From the article "60% Of US Broadband Homes Subscribe To At Least One OTT" by Thomas Campbell.

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60% Of US Broadband Homes Subscribe To At Least One OTT

Previously In The News

Is Streaming Actually Cheaper Than Cable? We Do the Math

Cord nevers don't know what they're missing, and pay TV needs to show them, says Parks' Sappington

vMVPD market shakeout won’t happen in 2018, analysts say

Editor’s Corner—How far can Amazon reach into pay TV?

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