The proportion of UK households with broadband connections utilising the service to access online video content has reached 59%, according to new research.
Parks Associates relayed their key finding in advance of the Connections Europe summit in Amsterdam next month which will examine the rapidly expanding marketplace for connected consumer devices.
From the article "59% of broadband-enabled UK households now access video content online" by John Glenday.
“Importantly, all of these services have increased their subscriber base over the past year. The top five OTT services have stayed consistent, primarily through maintaining or growing the massive user...
And speeds appear to matter. Parks Associates reported way back in 2015 that fully one quarter of Americans who switched to a new ISP "did so in order to obtain a faster service at a comparable price....
“Pay TV subscriptions have dropped each year since 2014, falling to 81% of US broadband households in Q3 2016,” said Brett Sappington, senior director of research, Parks Associates. “Several factor...
This is according to Parks Associates’ latest ‘OTT Video Market Tracker’ stats, which said that overall churn rate for OTT services has been roughly stable for the past year. At the end of 2015, 20...
