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56 million (46%) US Internet households are cord cutters, and 12% are cord nevers – Parks Associates

Parks Associates' latest research from its Video Services Consumer Insights Dashboard reports 56 million (46%) US internet households are Cord Cutters, which illustrates the dominance of streaming video services. Additionally, 12% of US internet households are Cord Nevers, who have never subscribed to any sort of traditional pay TV.

The Dashboard research service tracks adoption trends and shifts in the video services market, including households who are disconnecting in favor of free-to-air broadcasts or online video services.

Parks Associates' research shows, as of Q3 2024, 59% of subscriptions across the eight leading SVOD services are basic tier with ads subscriptions:

  • MAX (formerly HBO)
  • Netflix
  • Disney+
  • Discovery+
  • Paramount+
  • Prime Video
  • Hulu
  • Peacock

From the LightReading article, "56 million (46%) US Internet households are cord cutters, and 12% are cord nevers – Parks Associates"

Previously In The News

Is The Increasingly Crowded Streaming Marketplace Going to Turn Consumers Back to Piracy?

In the short term, consumers are more than happy to keep paying for multiple services. According to a report published by Parks Associates in June 2021, 46 percent of US homes with broadband-level Int...

Samsung’s Peacock Standoff with NBCUniversal Shows Power of TV Makers

Smart TVs are gradually becoming more common than separate streaming devices. As of the third quarter last year, 56% of households with broadband owned smart TVs while 43% owned streaming devices, acc...

Netflix powers up theChive to promote Marvel's 'Iron Fist'

Streaming video overall is coming from a place of strength. Netflix’s customer growth from last year’s Q3 exceeded expectations, and separate reports from January found streaming and over-the-top serv...

Content providers will take control of their OTT future

The global OTT devices and services market is expected to grow at a CAGR of 20.6 percent between 2016 and 2020, according to the latest report from Research and Markets. In Western Europe, in particul...

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