Providing market intelligence for more than 35 years

In The News

5 things to expect from London’s Smart Home Summit

Presenting at the event in Canary Warf, Stuart Sikes, president of consulting company Parks Associates, will discuss his company's latest research findings which predict that 2.5 million Western European households will have a smart home controller by 2019.

Sikes said: "Smart home systems will need the flexibility to deliver multiple value propositions within the household. Interoperability is necessary to achieve recurring revenue models as it enables devices to deliver a broad array of value-added services and features."

Sikes also said that the key challenges in the smart home include low consumer awareness and lack of a concise value proposition.

From the article "5 things to expect from London’s Smart Home Summit" by Joao Lima.

Previously In The News

Hollywood Turns the Page on the Metaverse – and Disney Just Got the Memo | Analysis

All the while, consumer interest never matched the industry’s passion for the technology. The pandemic might have seemed like a prime opportunity to plug in and disconnect, since actual reality didn’t...

It's not me, it's Netflix: With password sharing on the block, how to boot your friends

According to a Parks Associates’ 2022 survey, 40% of consumers in U.S. internet households share credentials or use shared credentials, up from 27% in 2019. From the article, "It's not me, it's Net...

Wall Street Wants Streamers to Make More Money – but Consumers Want to Pay Less | Chart

According to Parks Associates, 36% of over-the-top streaming subscribers, or 32 million households, are “service hoppers.” Other analysts call the behavior “subscription cycling.” These customers tend...

Nearly 20% of US households have over 3 Apple devices

Apple devices are a mainstay of US households. The portfolio of devices are so frequent around the United States, that almost a fifth of the population is an Apple loyalist. Parks Associates, a mar...