Providing market intelligence for more than 35 years

In The News

5 things to expect from London’s Smart Home Summit

Presenting at the event in Canary Warf, Stuart Sikes, president of consulting company Parks Associates, will discuss his company's latest research findings which predict that 2.5 million Western European households will have a smart home controller by 2019.

Sikes said: "Smart home systems will need the flexibility to deliver multiple value propositions within the household. Interoperability is necessary to achieve recurring revenue models as it enables devices to deliver a broad array of value-added services and features."

Sikes also said that the key challenges in the smart home include low consumer awareness and lack of a concise value proposition.

From the article "5 things to expect from London’s Smart Home Summit" by Joao Lima.

Previously In The News

Are Consumers Right to Fear Connected Home Products?

According to a recent whitepaper by Parks Associates, “72 percent of smart home product owners are concerned with the security of personal data collected by their devices.” From the article, "Are C...

Christmas in July: Cheers to a Healthy New Year!

Currently, 51 percent of U.S. households have at least one connected health device, according to Parks Associates. Consumer awareness about the shift towards care in the home is growing and a new buzz...

Report: Smart Homes are Home Sweet Home for MDUs

Smart home devices are very popular and can contribute mightily to satisfaction with multi dwelling unit living, according to a white paper from Parks Associates and Cox Communities. In July, 2021,...

What Messi's MLS, Apple, Adidas deal means for everyone else

Research by Parks Associates, a market research and consulting company, showed that "annual sports OTT subscription revenue in the United States was $13.1 billion in 2022 and will almost double to app...