In the U.S., the proportion of TV households with 4K—which delivers four times as many pixels as HD—will reach 34 percent in 2019, according to research firm IHS. Penetration in European Union countries will hit 25 percent by then. More than half of Western European shoppers planning to buy a flat-screen TV this year are open to buying a 4K set, according to Parks Associates. The same research firm predicted that 330 million 4K TV sets will be sold globally by the end of 2019, up from just 2 million sold by the end of 2013. Penetration of 4K will get a limited push from the Olympic Games in Rio this summer. Olympic Broadcasting Services has said that about 130 hours will be covered in 8K Super Hi-Vision for Japan, and 4K versions will be created.
From the article "4K Takes Off" by www.worldscreen.com
The Matter certification is quickly becoming a must-have for U.S. households looking to purchase smart home devices, according to new findings from market research firm Parks Associates. Parks...
A report released by Parks Associates this year found that small, local security dealer businesses are struggling to keep up with national tech-first, online-first players with a presence in multiple...
Overall, sports-rights spending is projected to jump from $15.3 billion this year to $22 billion by 2027, according to data released by consultancy Parks Associates at its recent “Future of Video” con...
That all-inclusive model might not be sustainable in a world where consumers can treat paid TV like they treat streaming platforms, said Jennifer Kent, vice president of research at Parks Associates....
