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46% OF HOUSEHOLDS IN THE UNITED STATES HAVE FIVE OR MORE SERVICES

46% OF HOUSEHOLDS IN THE UNITED STATES HAVE FIVE OR MORE SERVICES

In the United States, 46% of households have five or more services, and 22% have eight or more streaming services, according to Parks Associates’ latest research from the Video Service Consumer Insights Dashboard.

These figures and more will be discussed at Parks Associates’ sixth annual Future of Video, which will be held on November 14-16, 2023, at the Marina del Rey Marriott. The event will feature keynotes from leading players in the streaming media ecosystem, including LG, Google, XUMO, USA Today, and USA Today Sports.

The annual executive event, sponsored by Adeia and FPT Software, will kick off with a pre-show research workshop, “OTT Market & New Era of Video Consumption,” on November 14, featuring the Parks Associates research team highlighting insights, data, and analysis from the firm’s ongoing consumer and industry research, including the Streaming Video Tracker.

"It has been an exceptional year of change in the streaming industry. It is a privilege to bring industry leaders together for our annual event. This event enables us to collaborate, share insights, and effectively navigate the tremendous disruption taking place in the video entertainment industry,"  said Eric Sorensen, Director of Streaming Video Tracker at Parks Associates.

Future of Video includes research presentations, interactive panel sessions, presentations from industry leaders, and insights from visionary leaders, including Parks Associates’ expert analyst team. In addition, the firm will host a virtual Future of Video session, “Building New Revenue: Evolution of Video,” on September 14, and an interactive panel discussion.

From the article, "46% OF HOUSEHOLDS IN THE UNITED STATES HAVE FIVE OR MORE SERVICES" by Señal News.

Previously In The News

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However, while work on that puzzle continues and multiple companies look for a way to get streaming subscribers to stay in one place, customer churn is still high. Or, as Parks Associates describes it...

Fox Sports app lands on Vizio smart TVs, adds Fox Weather FAST channel

As Parks Associates’ Eric Sorensen pointed out in a recent column for Fierce Video, consumers are moving to the smart TV as their device of choice for streaming video entertainment, with the firm...

CBS sees consumers taking as many as 10 OTT video subscriptions

If DeBevoise’s 10 OTT service prediction comes true, and Parks Associates’ latest top 10 U.S. OTT video service rankings hold up, then All Access and Showtime OTT have a good shot at making the cut as...

Some NFL+ users struggle to watch games on the app

Consumer issues with accessing the NFL games are also indicative of a fragmented sports streaming landscape. Eric Sorensen, a senior contributing analyst with Parks Associates, noted in July how curre...

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