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In The News

40 Million Cars Connected To The Internet; 64% Want It

More than 40 million U.S. vehicles will be connected to the Internet by the end of this year, according to Parks Associates. And it looks like that’s just the start, with the number climbing steadily for the next two years. In their next car, the majority (64%) of car owners in broadband households would like built-in support for at least one connected activity in their next car.

From the article "40 Million Cars Connected To The Internet; 64% Want It" by Chuck Martin.

Previously In The News

TV Everywhere Usage Grows

A recent article in Multichannel News provided new findings from Parks Associates showing that 40 percent of U.S. pay TV subscribers used TV Everywhere options in 2015, up from 22 percent in 2013. "TV...

Morning Read: Pharma Changes Afoot As Valeant Courts A New CEO And Novartis U.S. Head Exits

Less than half of caregivers with a smartphone use apps aimed at caregivers, according to a report by Parks Associates. — MobiHealthNews From the article "Morning Read: Pharma Changes Afoot As Vale...

Almost 50 Percent Of Smart Home Devices Are Self-Installed, Report Finds

A recent study conducted by Parks Associates confirmed the growing popularity of smart devices in the U.S. home security market. The study found that the sale of wireless home security products is on...

How to succeed in the 50+ healthcare market

The population of the United States is aging in a profound way, helped along by a bolus of baby boomers now between 53 and 71 years of age. It’s a huge opportunity for innovative startups, though i...

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