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40% of U.S. Homes Now Have a Streaming Media Player

The latest research from Dallas-based Parks Associates reveals that almost 40 percent of internet-connected U.S. households now have a streaming media player.
As a reminder of how fast the home entertainment landscape is changing, only 6 percent of households were streaming via a media player in 2010.

Roku remains the leader with 37 percent share of share of media players owned by what Parks calls U.S. “broadband households.” Over the past year, Amazon’s share has increased by 4 percent, cutting into Google’s market share, Parks said.

From the article "40% of U.S. Homes Now Have a Streaming Media Player."

Previously In The News

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The public is awakening to this new threat of big data as “Big Brother” while acknowledging all its potential benefits. We do not need many of the idiocies promoted for profit in the Internet of Thing...

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As always, timing is everything. Research published in July by Parks Associates suggests U.S. mobile carriers are shifting their focus from ARPU growth to churn management as new smartphone users beco...

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