According to Parks Associates research released last summer, more than 100 million U.S. homes did not have a smart device in them at the end of 2016. That’s out of a possible 117 million households. By 2021, it’s expected that more than half of U.S. homes will be “smart homes.” This is a market segment that’s been slow to grow, but the potential—if brands can find a way to tap into it—is enormous.
From the article "4 Tech Markets that Have Something to Prove at CES 2018" by Rob Stott.
Wi-fi gaps, or dead spots, within U.S. homes is impacting the quality of high-speed internet access, according to new data from Parks Associates. Parks found that more than 80% of U.S. househol...
Jennifer Kent, senior vice president and principal analyst at Parks Associates, a Dallas-based market research and consulting company specializing in consumer technology products, noted that her compa...
The in-home Wi-Fi experience is increasingly the deciding factor between platforms capable of delivering broadband to consumers, according to a new report published by Parks Associates and TechSee....
Parks Associates’ S.O.S State of Streaming 2026 report found that multiview is one of the most appealing interactive features for sports viewers, popular among 53% of fans alongside critical capabilit...
