Providing market intelligence for more than 35 years

In The News

35% Of US Broadband Homes Watch User-Generated Video

According to Parks Associates, three-fourths of US broadband households access this content at least once per month.

The research comes from one of three recently released research deliverables by Parks Associates that examine consumer demand for personalized services, entertainment and app strategies, and the impact of OTT and user-generated content on video production and distribution.

From the article "35% Of US Broadband Homes Watch User-Generated Video" by www.broadbandtvnews.com

Previously In The News

A new vacuum can alert you to incoming text messages. Why?

"The appliance category becoming connected does add a lot of opportunities to provide new information to a consumer," says Elizabeth Parks, the president and chief marketing officer at Parks Associate...

The Transformation of Making, Storing, and Keeping Energy Reliable

“Since the 1980s, energy efficiency has been one of the key drivers of home automation, which is what it was called back then,” said Elizabeth Parks, president and CMO at research group Parks Associat...

Streaming in 2025 Isn’t the Bargain It Used to Be

A recent Parks Associates report found that nearly half of U.S. households subscribe to five or more streaming video services, and 23% subscribe to eight or more. The bottom line? Cutting the cord...

‘Severance’ Workplace Thriller Gives Apple a Much-Needed Hit

Apple TV+ has historically been more reliant on creating standout content than its competitors, said Jennifer Kent, vice president of research at market intelligence firm Parks Associates, and it rema...