Providing Market Intelligence for 40 Years

In The News

32% of US households subscribe to a paid security service

Parks Associates Smart Home and Security Tracker shows that 42% of all US households with internet own some kind of security solution, either via a security system, or via a smart camera or video doorbell but not necessarily with a security system.

The latest information from researchers at Parks Associates reveals that 32% of all US households have a paid security service. Most of these services are connected through security systems, but adoption through standalone security devices continues to grow, offering opportunities to expand paid services and to target a different base of customers.

During the recent CES show in Las Vegas, Parks hosted its Connections Summit which included a panel session on “Home Security: Trends and Transformations” and featured participants from ADT, Alarm.com, Allegion, Eufy Security/Anker Innovations, and Ubiety Technologies.

“There is a market expansion around security solutions in general, with devices with specific security use cases being very popular – 22% of US households have a networked camera and 20% have a video doorbell,” said Jennifer Kent, VP, Research, Parks Associates. “Both systems and devices are foundations for a variety of attached services, including professional monitoring, video storage fees, interactive controls and alerts.”

Smart video devices have expanded the residential security market. Parks Associates research shows that 42% of US internet households have a security solution, including households with systems and households with a video doorbell or smart camera but no system.

From the Securityworldmarket.com article, "32% of US households subscribe to a paid security service"

Previously In The News

More People Listen To Music On Smartphones Than Make Calls, Study Finds

US-based market researcher, Parks Associates, in its study said that 68 percent of smartphone owners in the US listen to music via streaming outlets on a daily basis. The company also found, on a...

Android Pay Features, UK Release Date, How It Works

Shoppers in the US prefer to use retailers' own payment apps over services such as Apple Pay and Android Pay, a survey of consumers has revealed, possibly due to a lack of adoption from stores. The...

Report: Consumers’ Growing Appetite For Solar, Storage And Bundled Home Energy Services

The number of broadband households that have adopted rooftop solar panels doubled to 4 percent in the period 2013 to 2015. Seven percent of U.S. broadband households said they plan to purchase solar p...

68 Percent Smartphone Users Stream Music Daily: Study

A US-based market researcher in its study said that 68 percent of smartphone owners in the country listen to music via streaming outlets on a daily basis. Parks Associates has released new data that r...