Providing Market Intelligence for 40 Years

In The News

3 Ways Fourth-Place Apple TV Can Climb Into First

Apple released the fourth-generation Apple TV in October 2015 to big fanfare. It was the first model that could run apps, as part of a new “tvOS” platform. Unfortunately, it may not be setting the world alight as much as Apple had hoped. Parks Associates data released Wednesday shows that, despite having the largest year-over-year increase in unit sales, it still ranks fourth in streaming boxes behind the Roku, Fire TV, and Chromecast. Here are three ways Apple can get more people putting Apple TVs under their sets.

From the article "3 Ways Fourth-Place Apple TV Can Climb Into First" by Mike Brown.

Previously In The News

Report: Consumers’ Growing Appetite For Solar, Storage And Bundled Home Energy Services

The number of broadband households that have adopted rooftop solar panels doubled to 4 percent in the period 2013 to 2015. Seven percent of U.S. broadband households said they plan to purchase solar p...

Revenge of the Antenna

The percentage of broadband-connected households using antenna-delivered broadcast TV has jumped from 9 percent to 15 percent over the past three years. And the percentage getting pay-TV service has d...

68 Percent Smartphone Users Stream Music Daily: Study

A US-based market researcher in its study said that 68 percent of smartphone owners in the country listen to music via streaming outlets on a daily basis. Parks Associates has released new data that r...

See Rovi at CONNECTIONS

At Rovi, we believe entertainment discovery should be simple, seamless and personal. We help consumers find content quickly by allowing them to browse, search and even speak to devices, generating rec...