Register

I agree with the Privacy Policy

In The News

29% US Consumers Get News From Social Media

February 15, 2017

Advanced Television

Consumer research from market research and consulting company Parks Associates reveals 29 per cent of US broadband households get most of their news from social media platforms such as Facebook and Twitter. According to 360 View: Digital Media & Connected Consumers, despite the emergence of online sources for news, the majority of broadband consumers feel that television is more authentic than online video.

“Among all US broadband households, 52 per cent feel television is more authentic than online video, and the prevalence of this attitude increases with age,” said Glenn Hower, Senior Analyst, Parks Associates. “By contrast, nearly 30 per cent of consumers ages 18-24 believe online video is more authentic than television, and this age group watches content from video sharing sites an average of 13 days per month, compared to only seven days per month for consumers in the 35-44 age group.”

From the article "29% US Consumers Get News From Social Media" by http://advanced-television.com

Previously In The News

4K And HDR Won’t Save Apple TV: Here’s How The Company Can Turn Things Around

Who knows? Maybe the Apple TV has appeal. But the numbers show otherwise. According to new data from research firm Parks Associates, 37 percent of all streaming devices in the United States were made...

Report: Over 2M U.S. households will have a self-monitored security system in 2019

According to a new report from Parks Associates, the proliferation of DIY solutions continues to have significant impact on the resident security market as the research firm predicts that more than tw...

Pandemic accelerates adoption of smart home solutions

This was one of key takeaways from the virtual CONNECTIONS Summit hosted this week by market research firm Parks Associates, which took place in conjunction with CES 2021. The event featured a multitu...

How to Decide If Cord Cutting Is Right for You

This lack of local channels is one reason that more households are using antennas, pulling in free over-the-air high-definition signals. In fact, Parks Associates, a research firm, estimates that one-...

‹
1
2
...
292
293
294
295
296
297
298
...
738
739
›