Providing market intelligence for more than 35 years

In The News

23% Of US Smartphone Owners Also Own A Smart Home Device, Says Parks Associates

New Parks Associates research shows that 23% of U.S. smartphone owners also own a smart home device and over three-fourths of those consumers use their smartphone, tablet, or PC to control their smart home devices at least once per month.

Purchase intentions for smart home devices among U.S. broadband households more than doubled in less than two years, going from 21% in early 2014 to nearly 50% at the end of 2015," said Stuart Sikes, President, Parks Associates. "Safety and security are the main drivers for consumer interest, and we see, once smart home products are in the home, consumers quickly develop habits with these devices. Usage varies based on device, but among owners of most safety and security devices, 40-50% control or monitor these products on a daily basis." 

From the article "23% Of US Smartphone Owners Also Own A Smart Home Device, Says Parks Associates" by www.thefastmode.com

Previously In The News

Comcast and Charter face a grim new reality: actual competition

“Across the nation, all sorts of internet service providers have gained two new competitors,” says Kristen Hanich, the research director for Parks Associates, referring to T-Mobile and Verizon. “They...

Netflix saw subscribers drop post-lockdown. But Disney+ might not face the same fate

Like all streaming services, Disney+ saw strong growth during the pandemic but competitor Netflix reported losing subscribers last quarter. But Disney+ is cheaper than Netflix – an increasingly import...

The streaming wars are flooding us with TV

Password sharing cost streaming companies about $9.1 billion last year, according to data from the research firm Parks Associates. From the article "The streaming wars are flooding us with TV".

Deeper Dive—Who would buy DirecTV?

Although DirecTV is losing subscribers at a rapid pace, it’s not exactly a lost cause. Brett Sappington, senior research director and principal analyst at Parks Associates, said the satellite operator...