Providing Market Intelligence for 40 Years

In The News

23% Of US Smartphone Owners Also Own A Smart Home Device, Says Parks Associates

New Parks Associates research shows that 23% of U.S. smartphone owners also own a smart home device and over three-fourths of those consumers use their smartphone, tablet, or PC to control their smart home devices at least once per month.

Purchase intentions for smart home devices among U.S. broadband households more than doubled in less than two years, going from 21% in early 2014 to nearly 50% at the end of 2015," said Stuart Sikes, President, Parks Associates. "Safety and security are the main drivers for consumer interest, and we see, once smart home products are in the home, consumers quickly develop habits with these devices. Usage varies based on device, but among owners of most safety and security devices, 40-50% control or monitor these products on a daily basis." 

From the article "23% Of US Smartphone Owners Also Own A Smart Home Device, Says Parks Associates" by www.thefastmode.com

Previously In The News

Best 4K Streaming Device: What Consumer Reports Really Scores

Streaming devices now reach roughly 68% of U.S. internet-connected homes, according to Parks Associates data cited by Consumer Reports. At that penetration, this is a mature market. Most buyers aren't...

The Smart Money: FCC Router Ban Leaves 109 Million Homes at Risk

According to Parks Associates, ISP-issued routers account for approximately 70% of home internet households in the U.S., with the remaining 30% represented by retail brands including NETGEAR, Eero...

Tubi leads Parks Associates US FAST ranking

Tubi, The Roku Channel and Pluto TV are the top 3 FAST services in the United States, according to a new ranking from Parks Associates. The research firm said 46% of US internet households now...

Competitive Info: FAST Channels Gain As Traditional TV Declines, Parks Finds.

Traditional television continues to lose viewers to free ad-supported streaming television (FAST) services, according to new research from Parks Associates. The research firm’s quarterly survey...