Providing market intelligence for more than 35 years

In The News

22% of US smartwatch owners will use them for smart homes

Around 22 percent of those who own or intend to buy smartwatches in the US will use them for home control and automation, according to a study by Parks Associates. Around 80 percent of smartphone/tablet users who own at least one smart home device have downloaded mobile apps for these devices.

From the article "22% of US smartwatch owners will use them for smart homes" by telecompaper.com.

Previously In The News

The U.S. has nearly 300 OTT services to choose from

Using its OTT Video Market Tracker tool, Parks Associates has found that the number of OTT services in the United States has reached nearly 300. The firm said the total is more than double the amou...

Could streaming giants start to clamp down on password sharing?

The major concern for cyber security companies like Synamedia is how password sharing can turn into true content piracy ? stealing streaming shows and movies and reselling them for profit. If you k...

Comcast is totally okay with you not having an Xfinity set-top box

“Pay-TV providers want to retain subscribers, so they want to make sure that you stay inside their ecosystem,” says Brett Sappington, a media analyst at Parks Associates. “If you don’t have a reason t...

On Hunt for Content, AT&T Closes Deal for Chernin’s Otter Media

With the purchase, Otter Media ranks as one of the most valuable media upstarts of the last decade, said Brett Sappington, senior director of research at Parks Associates, a firm that focuses on emerg...