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2025 Security Industry Predictions: Elizabeth Parks, President and CMO, Parks Associates

The latest entry in our 2025 Security Industry Predictions series is Elizabeth Parks, president and chief marketing officer at Parks Associates, which produces research about what’s going on in the physical security world and beyond.

Parks Associates Research finds that over half of wearables purchase intenders say they are willing to pay a higher fee for a model with 24/7 professional security monitoring, adding the potential for RMR (recurring monthly revenue) to this line of products.

Safety and security are themes in Parks Associates research on wearables: 80% of US internet households would pay more for at least one tested solution, such as emergency SOS features or tracking the location of an elderly relative.

 

 

 

 

 

 

 

 

 

From the Security Sales & Integration article, "2025 Security Industry Predictions: Elizabeth Parks, President and CMO, Parks Associates"

 

Previously In The News

Apple's Services Push Gives It a Fresh Incentive to Launch a New Apple TV

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Consumers' Dependence on Broadband Gives Comcast a Streaming Opportunity

Most Americans would likely agree that access to high-speed internet makes life much easier and more enjoyable. Technology market research firm Parks Associates has quantified the gut feeling. As of l...

Netflix Leads the Top-10 Subscription OTT Video Services

HBO Now leaped into the top-five for the first time, YouTube Red solidified itself into the top-10 for the first time, and both Showtime and Starz moved up or entered the list compared to 2016. "Wh...

Hub Research Finds an OTT Tipping Point

Hub said this year marked the first time since it began tracking viewing patterns in 2014 that viewers are "more likely to say they watch a recently discovered favorite show from an online source than...

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