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2025 Security Industry Predictions: Elizabeth Parks, President and CMO, Parks Associates

The latest entry in our 2025 Security Industry Predictions series is Elizabeth Parks, president and chief marketing officer at Parks Associates, which produces research about what’s going on in the physical security world and beyond.

Parks Associates Research finds that over half of wearables purchase intenders say they are willing to pay a higher fee for a model with 24/7 professional security monitoring, adding the potential for RMR (recurring monthly revenue) to this line of products.

Safety and security are themes in Parks Associates research on wearables: 80% of US internet households would pay more for at least one tested solution, such as emergency SOS features or tracking the location of an elderly relative.

 

 

 

 

 

 

 

 

 

From the Security Sales & Integration article, "2025 Security Industry Predictions: Elizabeth Parks, President and CMO, Parks Associates"

 

Previously In The News

The Simple Reason Why I Won't Buy Roku Inc.

Roku (NASDAQ:ROKU) went public on Sep. 28, its stock surging nearly 70% from its IPO price of $14 per share. The stock hit almost $30 the following day, but subsequently pulled back to the low $20s....

Pay-TV Providers Are Signing Up a Lot of Netflix Subscribers

As of last month, around one out of every five pay-TV households subscribe to an online video service through their pay-TV providers, according to a survey from Parks Associates. That's good news for...

Roku Is Taking the Right Steps

Last August, market analysts at Parks Associates found that more than any other streaming media device -- including those from Amazon, Apple, and Google -- Roku was the leading brand and had increased...

Netflix Is Killing It—Big Time—After Pouring Cash Into Original Shows

“There seemed to be an attitude around the industry that after House of Cards and Orange is the New Black, there was no way Netflix could catch lightning in a bottle again,” says Glenn Hower, a senior...

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