Providing market intelligence for more than 35 years

In The News

2025 Security Industry Predictions: Elizabeth Parks, President and CMO, Parks Associates

The latest entry in our 2025 Security Industry Predictions series is Elizabeth Parks, president and chief marketing officer at Parks Associates, which produces research about what’s going on in the physical security world and beyond.

Parks Associates Research finds that over half of wearables purchase intenders say they are willing to pay a higher fee for a model with 24/7 professional security monitoring, adding the potential for RMR (recurring monthly revenue) to this line of products.

Safety and security are themes in Parks Associates research on wearables: 80% of US internet households would pay more for at least one tested solution, such as emergency SOS features or tracking the location of an elderly relative.

 

 

 

 

 

 

 

 

 

From the Security Sales & Integration article, "2025 Security Industry Predictions: Elizabeth Parks, President and CMO, Parks Associates"

 

Previously In The News

Amazon Echo Show Ushers in Smart Home Transformation

One of the hurdles to smart home adoption has been the complexity. What happens now is someone orders a bunch of devices or buys some things in a big box store, and they plug them all in at home, and...

Why TV Antennas Are Making A Comeback

In fact, since 2013, the percentage of broadband households in the nation using only antennas to watch linear TV has jumped from 9 percent to 15 percent, according to data released this month by Parks...

Ridesharing Is Making It Harder Than Ever to Commit to a One-Car Relationship

Rising rideshare statistics offer plenty of fodder for utopian predictions of a car-free, community-focused future. But just because we’re using these services doesn’t mean we’re ready to give up on o...

BrightonSEO: Are Assistant-powered devices like Alexa a dream or a nightmare?

Raj then moved on to talk more specifically about voice search. He referenced research from ComScore last year which stated that by 2020, 50% of searches will be conducted via voice. Further research...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive