Providing Market Intelligence for 40 Years

In The News

2024 streaming trends and 2025 outlook: Kent

As 2024 came to an end, the Parks Associates analyst team took a moment to reflect on another transformative year that highlighted the challenges and adaptability of the streaming market. Streaming platforms embraced innovation, integrating cutting-edge technologies like AI for personalization and edge computing for seamless experiences, while audiences demonstrated an increasing appetite for convenience, quality, and variety. 

Key trends and predictions from Parks Associates for 2025 include the rising prominence of interactive content and television commerce (T-commerce), the ongoing consolidation and bundling of streaming services, and the sustained dominance of sports as a critical revenue source and differentiator.

As mentioned in the November Streaming Tracker update, interactivity was a main theme of Parks Associates’ 7th annual Future of Video conference held in Marina del Rey from November 19-21. Several industry leaders throughout the event mentioned how their company plans to implement more interactivity in video entertainment throughout 2025, as well as how t-commerce – purchases made through the TV or second-screen app, triggered by ads or products in a video stream – is primed to be more influential in the coming year. 

Parks Associates live sports engagements

Parks Associates research finds that 79% of US internet households using social video such as YouTube and TikTok interact on the platforms in some way. 

Research by Parks Associates finds that over 10% of sports viewers have already engaged in interactive features while watching live sports. As more platforms offer this capability, use and appreciation of such features is expected to rise throughout 2025.

 

From the article, "2024 streaming trends and 2025 outlook: Kent" by Jennifer Kent 

Previously In The News

Study: 73% of Integrators Don’t Offer Cybersecurity Services

Research firm Parks Associates recently found that 79% of U.S. broadband households are concerned about data security or privacy issues, for instance. Meanwhile, the soaring use of the Zoom platform h...

Parks Associates: Headphones Likely to Experience Sales Spike Due to Coronavirus

A recent study by Parks Associates, a technology-based marketing and research company, finds that 44% of US broadband households own speakers, 37% own headphones bought separately from a phone or musi...

Sleep Trackers Offer Money Making Opportunity

According to sleep research from Parks Associates, nearly 29 million U.S. broadband households currently own a product that helps them track their sleep quality, representing less than half of the nea...

Millennials, Amazon Prime Members to Drive CE/Smart-Home Purchases this Holiday

Voice-control systems such as Amazon Alexa, Google Home and Apple HomePod will be popular smart-home purchases this 2017 holiday season ... but not as popular as video doorbells. IoT research firm...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive