Providing Market Intelligence for 40 Years

In The News

2024 streaming trends and 2025 outlook: Kent

As 2024 came to an end, the Parks Associates analyst team took a moment to reflect on another transformative year that highlighted the challenges and adaptability of the streaming market. Streaming platforms embraced innovation, integrating cutting-edge technologies like AI for personalization and edge computing for seamless experiences, while audiences demonstrated an increasing appetite for convenience, quality, and variety. 

Key trends and predictions from Parks Associates for 2025 include the rising prominence of interactive content and television commerce (T-commerce), the ongoing consolidation and bundling of streaming services, and the sustained dominance of sports as a critical revenue source and differentiator.

As mentioned in the November Streaming Tracker update, interactivity was a main theme of Parks Associates’ 7th annual Future of Video conference held in Marina del Rey from November 19-21. Several industry leaders throughout the event mentioned how their company plans to implement more interactivity in video entertainment throughout 2025, as well as how t-commerce – purchases made through the TV or second-screen app, triggered by ads or products in a video stream – is primed to be more influential in the coming year. 

Parks Associates live sports engagements

Parks Associates research finds that 79% of US internet households using social video such as YouTube and TikTok interact on the platforms in some way. 

Research by Parks Associates finds that over 10% of sports viewers have already engaged in interactive features while watching live sports. As more platforms offer this capability, use and appreciation of such features is expected to rise throughout 2025.

 

From the article, "2024 streaming trends and 2025 outlook: Kent" by Jennifer Kent 

Previously In The News

Parks Associates To Host Annual Connections Conference May 24-26 In San Francisco

The executive event, addressing the converging IoT industries—including smart home, connected entertainment and mobile ecosystems—will feature panel discussions and keynotes by: — Matt Eyring, chie...

Longer Lives, Better Lives: Disruptive Technology, M2M, and Greater Longevity

An analysis by AARP’s strategic intelligence team in concert with the market research firm Parks Associates identified these seven areas as offering the best investment opportunities for breakthrough...

Parks: Top 10 Connected Entertainment Disruptors

Parks Associates has hosted the final day of the company’s 20th annual CONNECTIONS conference in San Francisco with panel discussions moderated by the firm’s analysts and featuring executives from com...

Does ‘Move-In Ready’ Now Mean Smart-Home Technology?

The study, conducted by Parks Associates on behalf of Coldwell Banker in early June, gathered opinions from 1,250 adults, 801 of whom own at least one smart home product. While survey respondents spec...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive