Providing Market Intelligence for 40 Years

In The News

2024 streaming trends and 2025 outlook: Kent

As 2024 came to an end, the Parks Associates analyst team took a moment to reflect on another transformative year that highlighted the challenges and adaptability of the streaming market. Streaming platforms embraced innovation, integrating cutting-edge technologies like AI for personalization and edge computing for seamless experiences, while audiences demonstrated an increasing appetite for convenience, quality, and variety. 

Key trends and predictions from Parks Associates for 2025 include the rising prominence of interactive content and television commerce (T-commerce), the ongoing consolidation and bundling of streaming services, and the sustained dominance of sports as a critical revenue source and differentiator.

As mentioned in the November Streaming Tracker update, interactivity was a main theme of Parks Associates’ 7th annual Future of Video conference held in Marina del Rey from November 19-21. Several industry leaders throughout the event mentioned how their company plans to implement more interactivity in video entertainment throughout 2025, as well as how t-commerce – purchases made through the TV or second-screen app, triggered by ads or products in a video stream – is primed to be more influential in the coming year. 

Parks Associates live sports engagements

Parks Associates research finds that 79% of US internet households using social video such as YouTube and TikTok interact on the platforms in some way. 

Research by Parks Associates finds that over 10% of sports viewers have already engaged in interactive features while watching live sports. As more platforms offer this capability, use and appreciation of such features is expected to rise throughout 2025.

 

From the article, "2024 streaming trends and 2025 outlook: Kent" by Jennifer Kent 

Previously In The News

Protecting Broadband Networks by Securing the Smart Home

Securing the Internet of Things (IoT) from hackers and cyber crooks needs to be a top concern for manufacturers, consumers and broadband network providers. More than 26 million U.S. households own...

The Sound Of The Internet Of Things (And Why It Matters For Brands)

In the next five years, Business Insider estimates that brands are going to spend around $5 trillion on the Internet of Things. For a third year in a row, the subject has dominated CES, the global con...

Music streaming leads on smartphones

Streaming music is the most popular way consumers spend time on their smartphones, according to market research firm Parks Associates, significantly outpacing playing games and watching video clips....

10 Things To Know About Online-To-Offline Marketing From 2017

A majority of consumers already perform ‘connected activities’ while driving, like making voice calls through a built-in interface, according to research from Parks Associates. From the article "10...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive