Providing market intelligence for more than 35 years

In The News

2.5m European households to have smart home controller

In Europe, a US based IoT market research and consulting firm Parks Associates has forecast that 2.5 million western European households will have a smart home controller by 2019.

Stuart Stikes, president at Parks Associates attributes the forecast to the growth in smart homes.

He says: “Smart home systems will need the flexibility to deliver multiple value propositions within the household. Interoperability is necessary to achieve recurring revenue models as it enables devices to deliver a broad array of value-added services and features."

From the article "2.5m European households to have smart home controller" by Amy Ryan.

Previously In The News

Women Know What Consumers Want: VCs Need To Wise Up

A whopping 117 million Americans are expected to need assistance with caregiving, according The Caregiving Innovation Frontiers by AARP and Parks Associates. It’s a $42.9 billion market. Yet, perhaps...

WWE's Stephanie McMahon on the Power of Letting Fans Call the Shots

The company is a leader in the streaming market—it launched an OTT (over-the-top) Internet-based streaming service in 2014. According to research firm Parks Associates, the WWE’s service is the fifth...

Streaming Services Are Vying For Dominance In India As Cord Cutting Finally Takes Off

In last few years, the conversation around cutting the cord has gained considerable traction in the U.S. Cord-cutting refers to the pattern of viewers canceling their DTH (direct-to-home) or cable TV...

Roku Shares Skyrocket Due to Impressive Streaming Numbers

So far, Roku has been able to keep its lead as the top video streaming device maker. In May, for instance, research firm Parks Associates said Roku was the market leader in the Internet video streamin...