Providing Market Intelligence for 40 Years

In The News

2.5 mln EU households to have smart home controllers by 2019

A total of 2.5 million Western European households will have a smart home controller by 2019, according to a research by Parks Associates. Smart home systems will need the flexibility to deliver multiple value propositions within the household, researchers said. Interoperability is necessary to achieve recurring revenue models as it enables devices to deliver a broad array of value-added services and features, according to researchers.

The key challenges in the smart home market include low consumer awareness and lack of a concise value proposition, researchers noted. The industry will overcome low awareness over time, thanks to the entry of high-profile players in the consumer IoT ecosystem, but to create value on a mass-market scale, smart home products must be able to integrate multiple features, the same research said.

Stuart Sikes, President, Parks Associates, will discuss the growth of the smart home and its implications at Smart Home Summit, 29-30 September in London. 

From the article "2.5 mln EU households to have smart home controllers by 2019" by telecompaper.com

Previously In The News

Multifamily Roundtable Session to Highlight Generational Characteristics on Tech

To present the content for this session, the TecHome Builder Summit is bringing in one of the leaders in home technology research. Tom Kerber, the director of IoT strategy for Parks Associates, will b...

The Idiocy of Things Requires an “Information Habeas Corpus”!

The public is awakening to the new Orwellian threat of big data while acknowledging all its potential benefits. We do not need many of the products promoted for profit in the Internet of Things. New s...

Fitness Tracker Industry Awaiting Olympics Windfall

Meanwhile, they'll also have one eye firmly fixed on Apple's smartwatch and devices of that ilk which are slated to overtake the sale of fitness-tracker devices by 2018 with 68 million sales compared...

ONLINE VIDEO ROUND-UP: Twitter, Facebook, Versy Make Big Moves

A recent study by Parks Associates claims that more millennials pay for online video than any other age groups. Highlights include that 23 percent of those surveyed only watch video online, and 61 per...