Providing market intelligence for more than 35 years

In The News

15% Of US Broadband Homes Have Antenna-Only TV

New cord-cutter consumer research from Parks Associates shows the percentage of US broadband households that use only antennas to receive TV has steadily increased since 2013 to reach 15%.

360 View: Entertainment Services in US Broadband Households reveals this increase coincides with a drop in pay-TV subscriptions and an increase in Internet-only video subscriptions.

“Pay-TV subscriptions have dropped each year since 2014, falling to 81% of US broadband households in Q3 2016,” said Brett Sappington, senior director of research, Parks Associates.

From the article "15% Of US Broadband Homes Have Antenna-Only TV" by www.broadbandtvnews.com

Previously In The News

How CES Got Its Nerd Back: Drones, Virtual Reality And Tinkerers Putting Sensors In Everything

CES got its nerd back. And that means it's the startups and tinkerers putting sensors in everything that are bringing the wonder back to the show. “I think disruption across industries in tech has...

Netflix Has Lowest OTT US Subscriber Churn Rates

Several factors contribute to OTT video service churn by consumers, according to Brett Sappington, senior director of research at Parks Associates. “In some instances, consumers are experimenting with...

In -Home Health Monitoring Market Faces Near -Term Uphill Struggle

According to Parks Associates, in -home health monitoring is a service that allows patients to use network -connected measurement devices, such as glucose meters, weight scales, and peak flow meters,...

Amazon, Google, Wal-Mart Fight For Your Smart Home

The hottest smart-home purchase this holiday season is likely to be a smart video doorbell. As many as 14% of U.S. households with broadband access say they're pretty likely to buy the device that...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive