Whatever the business model is, it's working. Data from ComScore indicates that Roku controls an industry-leading 37% of the United States over-the-top (non-cable) connected-television advertising market. In a similar vein, media market research outfit Parks Associates reports that Roku accounts for 43% of the country's actively used media-playing devices, topping Amazon's comparable FireTV tech. Roku hasn't yet put much focus on foreign markets, but where it has, it's gotten respectable traction there as well.
From the article, "1 Growth Stock Down 84% to Buy Right Now" by James Brumley
A study released this month by Parks Associates found only 18 percent of consumers would buy a smart thermostat at $250, but offering a $100 rebate more than doubled the pool of interested buyers....
Streaming services, of course, have been challenging the Hollywood status quo for years. Netflix began streaming movies and television shows in 2007 and has grown into a giant, spending $12 billion on...
In late 2014, Amazon launched the Fire TV Stick for $40. Compared to the $100 Fire TV box that launched earlier that year, the Stick had significant performance hiccups, and the first version of its r...
However, while work on that puzzle continues and multiple companies look for a way to get streaming subscribers to stay in one place, customer churn is still high. Or, as Parks Associates describes it...
