Providing market intelligence for more than 35 years

In The News

'Star Wars' Trailer, 'Monday Night Football' Combine For Boon To Disney, ESPN

ESPN has a strong foothold in live sports by owning rights to numerous very expensive sporting events and leagues, including "Monday Night Football," with the NFL and the network agreeing in 2011 to a $15.2 billion contract that runs through 2021. "Monday Night Football" has regularly led all Monday shows in ratings for 2015, but the "Star Wars" trailer for the seventh film in the anthology will almost certainly boost the figures for the matchup between the Eagles and the Giants.

"Only a Star Wars trailer could generate this kind of excitement," Dergarabedian said. "People who don’t usually watch football could get locked in to watch the 'Star Wars' trailer and stay for the game. The reflected glory of both brands will feed of each other in a very positive way."

There is so much anticipation for "The Force Awakens" that viewers will likely be willing to watch the game clock at Lincoln Financial Field tick toward the big reveal. Ratings should spike as halftime approaches, with remotes that typically wander Mondays tuned in to ESPN, Brett Sappington, director of research at media market research and consulting company Parks Associates, said.

From the article "'Star Wars' Trailer, 'Monday Night Football' Combine For Boon To Disney, ESPN" by Tim Marcin.

Previously In The News

91% of viewers like streaming aggregation, survey says

Not only are consumers saying video aggregators are simple to navigate across, but they also value having a single bill for all their apps. OTT bundling is a key source of revenue for pay TV and other...

Eero’s New Wi-Fi Routers Are Step One In Its Plan To Become A Smart-Home Giant

The early support for Thread may even hint at where Eero is going next. Tom Kerber, an analyst for Parks Associates, notes that one of the main features of Thread is that it’s decentralized. Instead o...

The streaming wars are flooding us with TV

Password sharing cost streaming companies about $9.1 billion last year, according to data from the research firm Parks Associates. From the article "The streaming wars are flooding us with TV".

Sharing your TV streaming passwords? Cable companies won’t stop you—yet

Neither of these methods work particularly well, at least for the kind of casual sharing that’s pervasive among friends and family members. A survey earlier this year by Parks Associates found that 18...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive