Providing market intelligence for more than 35 years

In The News

Smart Clothing Will Make Wearable Tech ‘Worth Billions’

Juniper’s figures are much higher than some other analyst estimates released earlier this year, with research firm Parks Associates estimating that the fitness tracker market will grow from $2 billion in 2014 to $5.4 billion by 2019.

From the article "MLB Streaming Service Hits Home Run" by Michael Moore.

 

Previously In The News

Epix Enters the Direct-to-Consumer Streaming Fray

Though Epix is trying to take advantage of this trend as a portion of consumers self-bundle with video, the challenge will be to ensure that Epix is part of that bundle. A recent study from Parks Asso...

Pirates Poised to Pluck More From Pay-TV, OTT

"Piracy is a complex issue that cannot be addressed with a single solution or by targeting a single use case," said Brett Sappington, senior research director and principal analyst at Parks Associates...

Mozilla Trumpets Altered Reality Browser

Virtual reality needs its own kind of Web browser because the Web currently is designed for 2D, said Hunter Sappington, a researcher with Parks Associates. "As solutions like Mozilla's become more...

CuriosityStream Expands Its OTT Video Model

The experimentation with business models can help draw new subs and provide a point of differentiation, added Brett Sappington, senior director of research at Parks Associates . He said three SVoD...