Providing market intelligence for more than 35 years

In The News

One in three US homes is already streaming video

"Streaming media players will be a popular gift this holiday season, especially with more competitive pricing in the market and the expansion of new OTT services," said Barbara Kraus, Director of Research, Parks Associates.

Parks Associates' latest in-depth research into the subject pitches total projected sales at 86 million devices globally by 2019 and points to 2016 as the year when the market splits into simple and premium. "In 2016, streaming media players will differentiate their models and brands through additional features, such as content options or new technologies like 4K," Kraus said. "Ultimately consumers want a simple, uninterrupted experience in accessing OTT content, so that will be the minimum expectation for any device, regardless of the cost."

From the article "One in three US homes is already streaming video" by news.yahoo.com

Previously In The News

SVOD MARKET: Survival of the Fittest

Perhaps the bigger surprise is that more haven’t exited the market — yet. “We’re finding that there are many services that are … getting enough subscribers just to be able to be sustainable,” Brett Sa...

‘Subscription Fatigue’ Not Slowing OTT Proliferation After All: Research Firm

The popular “subscription fatigue” narrative is that consumers have topped out on the number of over-the-top services they’re willing to pay for and are now in pruning mode. But Parks Associates—wh...

PCCW Media launches Viu OTT video service

Global research group TDG* estimated that global advertising revenue from OTT TV is expected to grow nearly four-fold between 2015 and 2020. By 2020, OTT TV ad revenue will be approximately US$40 bill...

Comcast Pursues Bigger Piece Of Smart Home Market

“First and foremost, we have over the past year and a half focused heavily on disrupting the home security market,” Dan Herscovici, senior vice president and general manager of Xfinity Home, said in a...