Parks Associates announced today Maitreyi Krishnaswamy, Director, Video Services Product Development and Management, Verizon, is participating as a speaker at the upcoming CONNECTIONS™ at TIA, June 5-7 at the Gaylord Texan. Ms. Krishnaswamy will participate in the session "The Next Steps in TV Everywhere," Tuesday, June 5, 4:00 P.M.
According to Parks Associates research, approximately one-third of U.S. broadband households now watch Internet video on a TV or PC, and approximately 25% view it on tablets and mobile devices. The interactive panel session, moderated by Brett Sappington, Director, Research, Parks Associates, examines the near future for TV Everywhere services and what obstacles must be overcome to reach their potential.
"Verizon is committed to streaming high-quality video content for our FiOS customers - anytime, anywhere, on an array of connectable devices - allowing each to enjoy a borderless entertainment experience whenever and wherever they wish," Krishnaswamy said.
Mike Ritter, Chief Marketing Officer, Consumer and Mass Business Markets, Verizon, will deliver the closing keynote, "The Connected Home: Heart of the Borderless Lifestyle," on June 6, 5:00 p.m.
"Over 85% of pay-TV customers in North America now have access to TV Everywhere, thanks to efforts of service providers such as Verizon," said Stuart Sikes, President, Parks Associates. "Verizon has been a leader in TV Everywhere, developing mobile and smart TV apps, place-shifting solutions, and multidevice options that include Xbox 360. Verizon will provide valuable insight to the CONNECTIONS™ audience about the challenges in deploying and marketing these solutions to the connected consumer."
From the article, "Verizon to Present on TV Everywhere and the Connected Home at CONNECTIONS™ at TIA 2012."
