Register

I agree with the Privacy Policy

Home Toys News

Study: Smart TV Owners Watching More Online Video

July 17, 2012

Three quarters of connected TV owners are using them to watch online video, according to a new report from Parks Associates.

That figure is up 30% over six months.

“The percentage of smart-TV owners connecting the device to the Internet has steadily increased, from approximately 40% in 2010 to 56% today,” said Pietro Macchiarella, research analyst for Parks Associates. “This device, when connected, offers a toehold to a variety of players, including broadcasters, over-the-top video providers and pay-TV providers.”

“Smart TVs have the potential to be both a threat and an opportunity for pay-TV providers,” said Brett Sappington, director of research for Parks Associates. “Smart TVs provide consumers another way to access over-the-top services like Netflix on the TV, providing a new distribution channel that all players can leverage to deliver content to consumers.”

From the article, "Study: Smart TV Owners Watching More Online Video" by Chris Tribbey.

Previously In The News

Samsung, Starz, AT&T, and Parks Associates to Keynote CONNECTIONS

Keynotes at the upcoming CONNECTIONS™ conference will focus on IP home management and security services, smart devices and multiscreen experiences, and premiere digital content for mobile devices,...

AT&T, FOX NETWORKS GROUP, MOTOROLA MOBILITY TO KEYNOTE CONNECTIONS™

The preliminary list of speakers for the upcoming CONNECTIONS™ Conference, hosted by Parks Associates on June 28-30 at Santa Clara, includes more than 30 executives from the top media, entertainmen...

EcoFactor Debuts Residential HVAC Performance Monitoring Service

The results of the trial support the widely-held belief in the HVAC industry that millions of American homes have problems with their heating and cooling systems that go undetected - problems that...

Big Data and Connected CE a key focus at CONNECTIONS™ at CTIA

Parks Associates announced today the research firm will host two special analyst sessions at CONNECTIONS™ on May 21 and 22, "Big Data and Analytics" and "The Changing Connected CE Environment." The...

‹
1
2
3
4
5
6
7
8
9
10
...
14
15
›