Register

I agree with the Privacy Policy

Home Toys News

Study: Smart TV Owners Watching More Online Video

July 17, 2012

Three quarters of connected TV owners are using them to watch online video, according to a new report from Parks Associates.

That figure is up 30% over six months.

“The percentage of smart-TV owners connecting the device to the Internet has steadily increased, from approximately 40% in 2010 to 56% today,” said Pietro Macchiarella, research analyst for Parks Associates. “This device, when connected, offers a toehold to a variety of players, including broadcasters, over-the-top video providers and pay-TV providers.”

“Smart TVs have the potential to be both a threat and an opportunity for pay-TV providers,” said Brett Sappington, director of research for Parks Associates. “Smart TVs provide consumers another way to access over-the-top services like Netflix on the TV, providing a new distribution channel that all players can leverage to deliver content to consumers.”

From the article, "Study: Smart TV Owners Watching More Online Video" by Chris Tribbey.

Previously In The News

Parks Associates Research Indicates Consumer Preferences for Tech Support in Europe Divided Among Service Providers, Manufacturers, and Independent Companies

Parks Associates’ latest study Customer Support in the Digital Home: Europe finds European households vary significantly in their preferences for PC tech support, indicating the market for support...

Parks Associates Hosts CONNECTIONS Summit at CES: Monetizing in the Home

International research firm Parks Associates will host the fourth-annual CONNECTIONS™ Summit at CES, 9:00 a.m. – 5:00 p.m. on Thursday, January 7, 2010 in Room S225 in the South Hall of the Las Veg...

Parks Associates at CES: Connected Devices, 3D Content, Storage, and Support Services Will Provide New Opportunities for Industry Growth in 2010

Parks Associates market analysts will present new research and provide insight and commentary about new business strategies, new technologies, and consumer demand for connected CE and services at m...

U.S. Department of Commerce, Austin Energy to Keynote Smart Energy Summit

International research firm Parks Associates today announced executives from Austin Energy and the National Institute of Standards and Technology (NIST) will keynote the Smart Energy Summit: Engagi...

‹
1
2
...
6
7
8
9
10
11
12
13
14
15
›