New online video research from Parks Associates reveals consumers want to be able to access online video as part of their pay-TV service. More than one-half of U.S. broadband households would like to have a YouTube on-demand feature with their pay-TV services. Brett Sappington, Director, Research, Parks Associates, will present new business models and delivery strategies for pay-TV and premium service offerings at the 2013 TV Connect Conference, in the session "Analyzing the Evolution of Content Creation," Thursday, March 21, 15:10-15:30 in London.
"U.S. pay-TV operators enjoy higher ARPU than their counterparts in other countries, allowing them to test and deploy a variety of new services, although many international providers are making similar moves," Sappington said. "For example, Virgin Media has added a YouTube app to its EPG for its TiVo customers, answering their demand for access to online video. My presentation at TV Connect addresses how consumers are changing their video-viewing habits as a result of online content and premium services and how operators are changing business models and offerings."
Parks Associates research finds 28% of U.S. broadband households watched a full-length movie on a computer in the last two weeks.
The 2013 TV Connect Conference (formerly IP&TV World Forum) takes place March 19-21 at London's Olympia Exhibition Centre. The name change reflects the changing nature of the ecosystem, which has become more convergent and strategic. New players from the world of apps, advertising, content and new media are having a greater influence on the industry's evolution. This change reflects the coming of age of the industry, which is moving away from a focus purely on technology and shifting more towards services and experiences.
Parks Associates is a diamond media partner for TV Connect.
From the article, "More than 50% of U.S. Broadband Households want a YouTube on-demand feature with their TV package."
