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Consumers Not Ready to Embrace Cloud-Based Digital Locker Solution for Music and Video

February 28, 2011

The industry is rapidly moving content solutions to the cloud, but consumer interest is not keeping pace, as less than 30% of U.S. broadband households find the digital locker an attractive alternative for music or video, according to Parks Associates.

"In terms of rich media, consumers want everything, everywhere, and companies are actively seeking ways to deliver," said Laura Allen Phillips, research analyst, Parks Associates. "Netflix and Verizon's Flexview offer cloud video services, and cloud-based music solutions include MOG, RealNetworks Unifi, and mSpot. However, taken as a whle, this market is fragmented, leaving consumers to cobble solutions together. Industry growth and consumer adoption rates of cloud-based services will rely on how effectively market players address this issue as well as other challenges."

From the article, "Consumers Not Ready to Embrace Cloud-Based Digital Locker Solution for Music and Video"

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