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Polar Frog Ready to Burn CSS at Kiosks

August 03, 2008

"Over the short-term, I don't expect much impact on physical home media products," said Kurt Scherf, VP and principle analyst with Parks Associates. "I expect that the download-to-burn kiosks are going to be used more by retailers as a way to phase out those bargain-DVD bins you typically see near the Walgreen's check-out line. I'd expect that you'll see older titles more on these kiosks than the latest Hollywood release.

"It's going to take some time for the studios and the kiosk companies to experiment with the type of content they plan to make available through the download-to-burn efforts." However, he added, that title count is Polar Frog's biggest asset, comparing it to the 500 or so rental DVDs available from Redbox, or the 7,000 to 10,000 DVDs on the shelves at Blockbuster. "Once the studios get real data back on use, on how revenues compare to the distribution costs that they're saving, etc., I think you'll see more come on board, assuming the results are favorable," he said."

From the article, "Polar Frog Ready to Burn CSS at Kiosks" by Chris Tribbey

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