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Hulu Plus Gets Some 'Chrome'

October 01, 2013

A Parks Associates study found that 34% of Chromecast owners are streaming content from Hulu to their TV every day. Forty-three percent are streaming Netflix on a daily basis.

John Barrett, director of consumer analytics for Parks Associates, said Chromecast is giving consumers a way to circumvent screen restrictions for TV content.

“Chromecast is giving people in Hollywood headaches right now,” he said. “All the wrangling over licensing restrictions doesn’t mean much if consumers can simply circumvent them.

Barrett said the content from Hulu Plus service is available for viewing on a TV set, but content from the free Hulu service has been technologically constrained to computers. But among those watching Hulu monthly on a TV set via a Chromecast device, roughly 50% are using only the free services from Hulu.

From the article, "Hulu Plus Gets Some 'Chrome'" by Erik Gruenwedel.

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