Register

I agree with the Privacy Policy

Forbes

New Nikon Df Drops Video, Continues Full Frame Revolution

November 04, 2013

That’s partly because for much of the last decade, the megapixel race promoted by camera makers has insured that the first – and often only spec – most buyers consider when purchasing a camera is how large its images are. Consumers were told that more megapixels made for a better image. It turns out though that beyond a certain point, increasing the pixel count can actually lead to a lower quality image. Nonetheless, this megapixel myth ensured upgrade envy among a wide range of camera buyers, with newer, higher resolution models being churned out by camera makers on a regular basis.

This metric still has appeal for marketing departments. As Harry Wang, Director of Research at Parks Associates points out, the megapixel race is alive and well in the smartphone camera segment. “Nokia and Sony still tout the high megapixel cameras in their respective smartphone designs,” he says “because megapixel count is still the easiest attribute for a consumer to use to judge picture quality.” And while he sees potential interest from a niche group of “social-photo geeks” in the higher quality images that full frame sensors can provide, he cautions, “It will take years – if it happens at all – for the masses to truly understand this benefit and use it to guide their purchase decision.”

From the article, "New Nikon Df Drops Video, Continues Full Frame Revolution" by Amadou Diallo.

Previously In The News

How India Is Ahead Of The Game In TV Unbundling

While U.S. cable television customers are longing to finally be able to pay for just the channels they actually watch, others have begrudgingly accepted that bundled television is still the way to...

Is It Time For Netflix To Crack Down On Piggyback Subscribers?

Until now, Netflix (and HBO Go) have been very lenient with letting people share passwords. The numbers have been small enough that it could almost be seen as a marketing cost. Password piggyback u...

Is Apple Watch A Threat To Fitbit's IPO?

And the fitness tracker industry is set to almost triple from the $2 billion it reached in 2014 to $5.4 billion by 2019, according to Parks Associates, which sees more people buying these “connecte...

New Age Homemaker

"Toasters probably won't have much to say," says Walker [CEO of Home Director Inc.], straight-faced, but that is a technical point, and she can't help herself because she is an engineer. Anyway, of...

‹
1
2
3
4
5
6
7
8
9
10
›