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Forbes

Casual Gold Bust

July 31, 2008

Two years ago, casual games were the talk of the town. Before the Wii-fication of videogames, it was these easy to play, relatively inexpensive downloadable PC games that even got grandmas hooked. The boom, brought on by the success of developers like PopCap selling some $80 million worth of games through Web portals, rocked headlines. Everybody wanted in on the growing audience--and dollars--for casual games.

But all of a sudden, the downloadable casual game gold rush appears to be over.

"Even though the Web-based casual games industry hit an estimated $1 billion in revenues in 2007, according to Parks Associates, game developers are finding it increasingly difficult to do business as more and more games flood the market. "

From the article, "Casual Gold Bust " by Mary Jane Irwin

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