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BlackBerry Hopes Ride On Security, Cars -- Even Stores?

July 08, 2012

Of course, how this lone outpost performs is only one indicator of the consumer appeal that BlackBerry has steadily, yet stunningly, lost over the last few years. Whether Heins and his totally reformulated leadership team have the strategy and wherewithal to pull out a comeback seemingly remains an open issue only to them. Most industry analysts already have essentially thrown a sheet over the body, saying that BlackBerry is finished as a consumer brand.

“That’s the way I see it,” said Harry Wang, director of mobile research for Parks Associates, a Dallas-based market research firm.

From the article, "BlackBerry Hopes Ride On Security, Cars -- Even Stores?" by Dale Buss.

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