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Roku's Rosenberg: MVPDs threatened by connected TV devices

May 12, 2014

That jibes with recent research from Parks Associates which found that 64 percent of U.S. households with broadband have at least one consumer electronics device connected to the Internet--either a smart TV, a Blu-ray player, game console, set-top box, digital media receiver or Google's Chromecast. Of those households, 16 percent use a streaming media player like the Roku.

As indicated by the 5 percent of households using Chromecast in that study, Roku has plenty of competition from other streaming device makers. Amazon recently launched its Fire TV device. And, as Rosenberg noted, MVPDs are continuing to move into the OTT space, offering competition from another direction.

From the article, "Roku's Rosenberg: MVPDs threatened by connected TV devices" by Samantha Bookman.

Previously In The News

A chicken in every pot and an Apple TV in every living room

The connected TV market is expected to boom in 2012. Parks Associates last month said some 20 percent of middle-class households--those with annual incomes of $50,000 to $75,000--plan to buy a smar...

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