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Roku's Rosenberg: MVPDs threatened by connected TV devices

May 12, 2014

That jibes with recent research from Parks Associates which found that 64 percent of U.S. households with broadband have at least one consumer electronics device connected to the Internet--either a smart TV, a Blu-ray player, game console, set-top box, digital media receiver or Google's Chromecast. Of those households, 16 percent use a streaming media player like the Roku.

As indicated by the 5 percent of households using Chromecast in that study, Roku has plenty of competition from other streaming device makers. Amazon recently launched its Fire TV device. And, as Rosenberg noted, MVPDs are continuing to move into the OTT space, offering competition from another direction.

From the article, "Roku's Rosenberg: MVPDs threatened by connected TV devices" by Samantha Bookman.

Previously In The News

Parks: Roku leads the pack as 10% of broadband households buy streaming media devices in 2014

Ten percent of U.S. households bought a streaming media device in 2014 with Roku the leading choice, a survey by Parks Associates says. The survey, an update to the analysts' streaming media de...

Google, Roku stand to rake in holiday streaming stick sales

Streaming sticks will be one of the hottest stocking stuffers this holiday season, if new data from Parks Associates is any indication. Thanks to their lower price point, sales of streaming sti...

Amazon jumps into streaming stick segment with Fire TV dongle, buys Rooftop Media

Amazon is definitely facing some uphill competition from Google and Roku. The latter announced in September that it has sold more than 10 million streaming devices since 2008, and according to Park...

High-speed broadband may accelerate cord cutting

About 13 percent of consumers with a broadband connection have cord-shaved in the past year, Parks Associates said, predicting that another nine percent soon would follow. But there is a caveat......

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