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Parks: Meeting consumer demand for TV Everywhere and OTT services

June 23, 2015

Pay-TV and OTT providers face an ongoing and expanding challenge to attract and retain consumers as the OTT video space gets crowded and consumer video habits continue to evolve. Many companies are finding it difficult to formulate business strategies given the dynamic changes in consumer habits. Several factors are keeping those usage habits in flux:

Regular introduction of new connected platforms and product features
Continued innovations in user experience
Changes in content availability
Experimentation in business models

Even with the continuing evolution of viewing habits, TV Everywhere and OTT video services have been in the market long enough that broad trends in use are becoming evident.

From the article "Parks: Meeting consumer demand for TV Everywhere and OTT services" by Brett Sappington.

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A chicken in every pot and an Apple TV in every living room

The connected TV market is expected to boom in 2012. Parks Associates last month said some 20 percent of middle-class households--those with annual incomes of $50,000 to $75,000--plan to buy a smar...

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