Providing Market Intelligence for 40 Years

FierceOnlineVideo

Parks: Meeting consumer demand for TV Everywhere and OTT services

Pay-TV and OTT providers face an ongoing and expanding challenge to attract and retain consumers as the OTT video space gets crowded and consumer video habits continue to evolve. Many companies are finding it difficult to formulate business strategies given the dynamic changes in consumer habits. Several factors are keeping those usage habits in flux:

  • Regular introduction of new connected platforms and product features
  • Continued innovations in user experience
  • Changes in content availability
  • Experimentation in business models

Even with the continuing evolution of viewing habits, TV Everywhere and OTT video services have been in the market long enough that broad trends in use are becoming evident.

From the article "Parks: Meeting consumer demand for TV Everywhere and OTT services" by Brett Sappington.

Previously In The News

Parks: Roku leads the pack as 10% of broadband households buy streaming media devices in 2014

Ten percent of U.S. households bought a streaming media device in 2014 with Roku the leading choice, a survey by Parks Associates says. The survey, an update to the analysts' streaming media de...

Google, Roku stand to rake in holiday streaming stick sales

Streaming sticks will be one of the hottest stocking stuffers this holiday season, if new data from Parks Associates is any indication. Thanks to their lower price point, sales of streaming sti...

Parks on HBO cord-cutting worries: Don't panic

Smoothing down fears that 7 million consumers might cancel their pay-TV subscriptions this year once HBO launches its over-the-top subscription service, Parks Associates added a bit of context to i...

Most Americans want YouTube in pay TV package

Multichannel Video Programming Distributors (MVPDs) worried about losing customers to over-the-top (OTT) video offerings should include that content as part of their pay TV packages, research from...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
About Us
Overview Team Contact Us
Store
View Your Cart

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive