Register

I agree with the Privacy Policy

FierceOnlineVideo

Netflix will succeed in Japan, but China is a whole other ballgame

August 04, 2015

And Netflix can rely on its subscribers: A new Parks Associates study shows that its level of churn, about 9 percent of its U.S. subscriber base, is much lower than that of its closest competitors, who see as much as 50 percent of their subs jump off the boat after trying their SVOD services.

Challenged by rising content costs and a commitment to continued global expansion--as well as pursuing global content rights for all of its titles--Netflix will eventually need to jack up monthly prices again. The only question is when it will do so, and how far the price will rise.

From the article "Netflix will succeed in Japan, but China is a whole other ballgame" by Samantha Bookman.

Previously In The News

Chromecast viewers are engaging more, not less, Videostream says

Is Google (NASDAQ: GOOG) Chromecast usage really flattening out, as a recent Parks Associates study suggested? App developer Videostream doesn't agree, saying Chromecast owners are increasing the f...

Chromecast usage dips, sales flatten out, report says

Google has a sizable stake in the online-streaming-device market with its Chromecast streaming stick, but use of the device in the United States dipped in the first quarter of 2014 compared with th...

Roku's Rosenberg: MVPDs threatened by connected TV devices

That jibes with recent research from Parks Associates which found that 64 percent of U.S. households with broadband have at least one consumer electronics device connected to the Internet--either a...

Turner's NCAA March Madness Live mobile app hits record 21M live streams

The data appears consistent with recent reports from Parks Associates that found younger consumers are turning their focus online for the bulk of their viewing. "Late Millennials" aged 18-24 spend...

‹
1
2
3
4
5
6
7
8
›