Register

I agree with the Privacy Policy

FierceOnlineVideo

Netflix will succeed in Japan, but China is a whole other ballgame

August 04, 2015

And Netflix can rely on its subscribers: A new Parks Associates study shows that its level of churn, about 9 percent of its U.S. subscriber base, is much lower than that of its closest competitors, who see as much as 50 percent of their subs jump off the boat after trying their SVOD services.

Challenged by rising content costs and a commitment to continued global expansion--as well as pursuing global content rights for all of its titles--Netflix will eventually need to jack up monthly prices again. The only question is when it will do so, and how far the price will rise.

From the article "Netflix will succeed in Japan, but China is a whole other ballgame" by Samantha Bookman.

Previously In The News

Parks: Roku leads the pack as 10% of broadband households buy streaming media devices in 2014

Ten percent of U.S. households bought a streaming media device in 2014 with Roku the leading choice, a survey by Parks Associates says. The survey, an update to the analysts' streaming media de...

Google, Roku stand to rake in holiday streaming stick sales

Streaming sticks will be one of the hottest stocking stuffers this holiday season, if new data from Parks Associates is any indication. Thanks to their lower price point, sales of streaming sti...

Parks on HBO cord-cutting worries: Don't panic

Smoothing down fears that 7 million consumers might cancel their pay-TV subscriptions this year once HBO launches its over-the-top subscription service, Parks Associates added a bit of context to i...

Most Americans want YouTube in pay TV package

Multichannel Video Programming Distributors (MVPDs) worried about losing customers to over-the-top (OTT) video offerings should include that content as part of their pay TV packages, research from...

‹
1
2
3
4
5
6
7
8
›