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Discounts, promotions luring pay TV subscribers back into fold

April 16, 2013

Pay TV providers are using tried-and-true tactics like discounted premium channels to bring wandering subscribers back into their fold, according to research released by Parks Associates.

Most subscribers leave pay TV services for economic reasons, in many cases lured by lower prices offered by online streaming services. Cable providers, in particular, have suffered a steady stream of subscriber losses for the last half decade, as online competitors like Netflix (Nasdaq: NFLX) cut into their subscriber numbers.

Now, even though these defectors are not unhappy with their online experiences, they are willing to come back to their original providers for the right price, said John Barrett, director of research for Parks Associates, who is presenting his findings today in a firm-sponsored webcast.

From the article, "Discounts, promotions luring pay TV subscribers back into fold" by Jim Barthold.

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